Case Study
A decade or two in, websites and new media need serious consideration if they're to do the job organisations want them to do.
IPC Media
Europe's biggest publishing company.
The IPC Challenge
As we already had established links with IPC through our association with Sporting Gun magazine, the Dupree skill base seemed a natural choice when IPC was looking for an agency to create web banners, marketing adverts, presentations and viral email for some of its other titles, including Shooting Gazette, Shooting Times, Horse & Hound, Rugby World, Cycling Sport and Soccer World.
The Dupree Difference
As a fully integrated agency with experience in the outdoors along with many other markets, we have been able to accommodate a multitude of different challenges for IPC while delivering a high level of initiative. Our creative and imaginative work for a wide range of IPC titles has demonstrated Dupree’s skill and versatility while strengthening an already strong and trustworthy relationship.
The results of our partnership
Dupree Creative continues to generate a diversity of mainly on-page and online design for IPC, normally at short notice, and provides cutting-edge solutions that are usually signed off at first visit. Two of our adverts for Sporting Gun won the IPC Marketing Advert of the Year. In fact, we have won this prestigious award two years running. The Clubman advert was responsible for generating a record attendance to the Clubman clay pigeon shooting event. As a reflection of the respect we have generated over the years, the directors at Dupree Creative have accepted the invitation to judge the marketing awards at IPC for the last three years.
Client feedback
"Dupree have supplied us with online banners promoting a number of our IPC magazine subscriptions. Scott always provides us with creative that not only meets our brief and budget requirements, but shows flair and dedication. It's clear that not only does Scott understand our brands, but that he also spends time and effort in ensuring we are never disappointed!"
Sarah Begley, Team Leader DM
