When they come to Dupree with a brief, our clients don't always know what channels to use to reach their target audiences. They know we understand the outdoors marketplace second to none.
The world's number one camouflage company.
The Realtree Challenge
Realtree supplies around 70% of the entire camouflage market worldwide. The brief for Dupree was to re-affirm the Realtree brand across Europe with one cohesive marketing message - to ensure its European customers are clear why Realtree is the best option when choosing high quality and effective camouflage. A fundamental part of this exercise was to ensure that customers are able to easily recognise each of the six Realtree patterns.
The Dupree Difference
With a huge knowledge of the outdoors and its varied and related shooting and hunting disciplines, and recognising the differences between the varying characteristics of Europe and the USA, Dupree was well placed to devise a generic message to roll out in Europe.
The results of our partnership
The campaign strategy based on the strapline we created - ‘the Fabric of Nature’, successfully connected with individual sectors of the market. Through the effective delivery of on-page ads in key publications, a presence at consumer shows and a European brand book, Dupree was able to ensure that Realtree customers in emerging markets as far afield as the USSR knew why Realtree is the number one brand and were readily able to identify the complete Realtree range.