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The French Paper
Monday 3rd August 2009
New ex-pat newspaper smashes sales targets.
Inspiring and entertaining, practical and informative - DC were tasked with the brand development to help launch this new publication.
A combination of on-page and on-line advertising, a new website and brand statement quite clearly got the key messages across if the initial sales figures are anything to go by.
The French Paper (formerly The French Post) features people, politics, food, wine, property, work, kids, business, country and city living, art, community, history, places, money, building, bureaucracy, jobs, gardening, lifestyle, shopping and education – in an engaging and above all clear style.
