Realtree award PR for 2010
Julie and Martin Dupree flank Realtree MD - Donna Hambleton
The Realtree Max-4 pattern available under license.
Friday 29th January 2010
Realtree Europe have appointed Dupree Creative to handle PR this year.
The Dupree team are delighted to win the PR for Realtree so quickly after developing their new branding.
The new branding and advertising campaign spearheaded by Andy Wright has been approved by both Donna and the American HQ in Columbus, and the exercise has given DC a chance to prove themselves over the last few months. The Creative Director at HQ has had little bearing upon the creative, through a good understanding that advertising works very differently in European countries - especially in the UK.
DC have now worked on a strategy with Realtree for 2010 and beyond, and while taking the new look advertising campaign to the artwork stage, the team will also now be placing the advertising space across Europe as well.
The trade and consumer campaign will be supported by a number of creative PR approaches which will help to communicate the benefits of using Realtree to both trade and the publishing industry.
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