Realtree campaign unveiled
The first Realtree advert appears in the shooting press
The new strapline alongside one of the new Realtree logos
Wednesday 24th February 2010
Targeted advertising campaign aimed at European consumers.
Realtree are enthusiastic about this campaign which has just started to appear in consumer magazines.
This first one, aimed at pigeon shooters, shows how the theme provides an informative approach to what Realtree is all about.
The adverts, all featuring a targeted image montaged with a fabric sample, supports the new strapline 'the fabric of nature'. Dupree Creative has developed this strapline to satisfy the educational requirement across various markets.
Realtree sells licenses to use their patterns and does not manufacture its own clothing or accessories.
The US based company has just commissioned the design for its logo. This takes many forms, linked to each pattern that is licensed. The one shown here features the popular AP pattern.
Dupree has designed a number of adverts in this campaign, mainly targeting the UK consumer, but also across Europe.
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