Dupree Creative: Full Service Creative Agency

Friday 28th May 2010

The Alliance shooting campaign appointment adds to the DC 'outdoor' portfolio.

The Alliance promotes and safeguards the legitimate rights and interests of all shooters and shooting sports.

Keen to display a pro-active strategy to promote shooting rather than a reactive approach that relies only on defence rather than attack, Rob Gray has appointed DC as their shooting campaign agency to handle the strategy, design, co-ordination and delivery of the campaign. Rob made the decision based upon the highly creative work that DC has generated, it's strategic approach and wealth of knowledge of the market.

Utilising web, links to manufacturers, importers, retailers, consumer magazines and trade journals, the scale and diversity of the campaign is intended to drive home a mixture of key messages to shooters in a way never seen before in the industry.

The Alliance has given the green light for the campaign, which has gained the backing of several celebrities who shoot, which will run until the end of the year. In the meantime plans are already being formulated for 2011.