Dupree Creative: Full Service Creative Agency

Tuesday 8th June 2010

Mortons Media, a large publisher of specialist titles upgrades their website presence.

Part of the Mortons of Horncastle Limited group, Mortons Media Group Limited, produces a large range of magazine titles in classic & modern motorcycle areas, scootering, heritage railways, heritage transport, lifestyle and farming.

Mortons commissioned DC to develop a complete hub consisting of 22 magazines and a corporate area. Initially a small number of bespoke templates were designed to satisfy the look and feel of the complete portfolio, whilst retaining an element of consistency across the range of magazines.

Then the corporate area was developed to offer a gateway for agencies seeking non-core placement opportunities, also companies interested in their print services.

Each magazine website is managed internally by the editorial team, while each member of the team has different privileges. The content can be shared across different magazines in the same portfolio e.g. the motorcycle portfolio.

Users can subscribe to magazines and also select back issues. The site caters for payment online.

While the websites are now all finished, magazines are going live in stages. To date, the following titles are now live:

Classic American
http://www.classic-american.com

Classic Bike Guide
http://www.classicbikeguide.com

Classic Mechanics
http://www.classicmechanics.com

Classic Racer
http://www.classicracer.com

Classic Scooterist Scene
http://www.scooteristscene.com

Heritage Commercials
http://www.heritagecommercials.com

Kitchen Garden
http://www.kitchengarden.co.uk

Motorcycle Monthly
http://www.motorcyclemonthly.co.uk

Motorcycle Sport and Leisure
http://www.mslmagazine.co.uk

Old Glory
http://www.oldglory.co.uk

The Classic Motorcycle
http://www.classicmotorcycle.co.uk

Tractor Magazine
http://www.tractormagazine.co.uk