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SEELAND OR STARKERS!
Thursday 11th August 2011
SEELAND ADVERTISING CAMPAIGN FOR 2011-12. Last season Seeland's advertising campaign attracted a healthy share of market interest when it put gundogs in clothing for its Expert in the Field series. A hard act to follow perhaps, but this year the Dupree Creative team has risen to the challenge again, adopting a touch of humour by putting humans back in Seeland clothing…… but with a difference.
Seeland is a fantastic product. Its position in the marketplace is largely uncontested, with very little competition on both quality and price. The creative direction hinges on Seeland being the obvious choice. The Seeland or Starkers series of four ads, aimed principally at the end consumer, demonstrates the suitability of the Seeland range across all shooting disciplines – driven shooting, pigeon shooting, hunting and stalking.
The more serious message behind the ’Seeland or Starkers’ images, is that choosing to wear Seeland clothing guarantees proven high performance and comfort.
Seeland Sales Agent Simon Esnouf comments;
‘While this year’s Seeland or Starkers ad campaign continues to demonstrate our sense of humour – an important part of all shoot days, it also serves to reinforce the strength of the Seeland brand that ensures whatever your needs, wherever you are and whatever the conditions your clothing will be fit for purpose, put simply if you are not wearing Seeland you may as well be starkers!’