Dupree Creative: Full Service Creative Agency

This advertising campaign was responsible for doubling Seeland turnover in one year.

Seeland needed to build brand awareness and positioning.

This campaign cracked it. Here at Dupree Creative, we designed both Seeland and Harkila campaigns, positioned both brands with straplines and placed less advertising than before we took over the account. We targeted the trade and consumers alike.

We, of course, art directed all the photography and commissioned models.

As a result, Seeland is now a main player. Worn by leading magazine editors and other professionals, Seeland gear has carved a wedge of market share and will continue to do so.

Other Work for Seeland International