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Countryside Alliance
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The Countryside Alliance is a campaigning organisation that works on behalf of everyone who loves and supports the countryside and rural way of life.
The Countryside Alliance approached Dupree Creative in 2010 to collaborate on a campaign to promote and defend the sport of shooting. With over 20 years experience of shooting and other country sports, Dupree Creative were well placed to develop a campaign strategy.
The Countryside Alliance wished to raise awareness about the sustained loss of shooting rights and to position itself as the only effective campaigning body within the sector. In addition it sought to enhance its support and revenue through increased membership as well as take up of its insurance package.
OUR APPROACH
We undertook a review of our client’s competitors and took a measure of both public and trade opinion. This strategic insight informed our thinking and focus.
The integrated campaign combined a range of tactics, from advertising in key publications to ice sculptures at events, from digital ads featuring cartoon strips to others featuring celebrity endorsements. This approach enabled us to ensure that all target audiences were exposed to a compelling message that would appeal to their particular shooting interest.
The campaign was launched in the months running up to the start of insurance renewals, ahead of the shooting season.
IMPLEMENTATION
- Effective campaign strategy
- Integrated marketing plan
- Creative campaign concepts
- Imaginative on-page and digital advertising
- Eye catching editorial coverage
- Dynamic cross-selling tactics
- Engaging competitions and event stunts
- Eye catching mailers
- Celebrity endorsement
- Photographic shoots
Other Work for Countryside Alliance
Design
Digital
Digital
