Daiwa Sports Ltd - branding
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We've been involved with Daiwa Sports for many years in respect of their ongoing promotional activity and brand development.
Daiwa really is a strong brand. As such it's weathered the stormy times of 2009 and gained market share in the process.
We've positioned it currently as 'the world's biggest specialist' - challenging the small specialist manufacturers on the basis of scale, with the underlying suggestion that size means everything.
Daiwa is very successful and massive worldwide, and with that comes knowledge and the ability to invest in technology. That's what we play on, be it advertising, website, catalogues, POS, shopfitting, video or viral.
New corporate identity coming soon!
Other Work for Daiwa Sports Ltd
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