MCE Insurance - branding
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Brand development generates 25% sales increase.
'Big 'Ed' stars as the aspirational biker hero, featuring a super sized crash helmet with a very large smile. We created this character along with the new MCE strapline - 'Smiles better quotes!'
We produced all the artwork, the website, sourced uniforms, created the super-sized crash helmet, modified motorcycle leathers and generated the in-store POS and dealer competition/incentive mechanics.
We have also designed the advertising campaign, dealer offers and packs, banner advertising, vehicle livery, uniforms and weekly cartoon strip on back page of MCN. We also developed the concept for Big ‘Ed’s Smilers (show girls).
The outcome was a 25% increase in sales in a matter of months. It has also won two Gold Insurance Industry Awards for Marketing Campaign of the Year 2009:
Other Work for MCE Insurance
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