Dupree Creative: Full Service Creative Agency

We design three or four catalogues a year for Daiwa and related brands including Sundridge.

The Daiwa trade catalogue has 164 pages and is half Canadian bound. We also buy the printing and press pass pages to ensure the printing is absolutely right.

As a full service agency there is undoubtedly an economy of scale in understanding what the mix of media needs to do. As we also design everything from online to advertising and other multi-media work, we can re-purpose images and content across the mix, and don't require too tight a brief.

We can usually lead rather than respond to a customer's requirements when we're given the freedom to do so. In this way it feels like you have your own internal marketing department.

In this particular example, we even take our photographic unit to the customer. This makes the whole process of picking products and describing the features and benefits of each, much more convenient for the customer, avoiding courier costs and speeds up the whole process.

Other Work for Daiwa Sports Ltd