Dupree Creative: Full Service Creative Agency

Ambient media is a term we use to describe branding activity that complements on page and online activity - quite often at shows. If anyone remembered anything from this automotive show - it would have been the tall guy wearing the strap line 'a bigger service'!

This example shows how a brand strap line can be reinforced through creative thinking. It works a bit like an advert in that people initially work out the puzzle, then get the gag.

If you watch peoples' faces, you can see how they go through this process and then reap the reward.