Seeland International - PR / media placement
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The Seeland Gundog competition was just one component that helped double Seeland and Harkila's turnover in one year.
This Gundog concept from a Dupree Creative brainstorm helped position Seeland as a main player in the clothing market as part of a big PR push.
Dupree Creative organised the event, found the competitors, liaised with The CLA Game Fair, selected the judges and even printed the Judges' T shirts.
Advertorials for Seeland and Harkila ran in Sporting Gun and the Shooting Gazette magazine.
Other Work for Seeland International
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